Cloud communications firm, IMImobile, today announced the availability of its enterprise cloud communications platform IMIconnect on Salesforce AppExchange. This integration enables Salesforce customers to quickly launch and orchestrate two-way, trigger-based customer communications, across 10+ communication channels including SMS, WhatsApp, Apple Business Chat, In App and Push.
The IMIconnect for Salesforce App will augment the existing customer interaction capabilities of Salesforce Service Cloud, Sales Cloud, Commerce Cloud and Field Service Lightning to enable proactive customer engagement and reduce the cost of serving customers across touchpoints.
Enterprises will be able to automate communications, such as order and delivery notifications for retailers, engineer appointment bookings for utility providers and customer welcome journeys for mobile operators, among many others, with ease of integration into Salesforce.
Consumers today expect the same connected experience with businesses as they have with their friends and family, through two-way digital channels using their smartphone or tablet. The ability of businesses to provide the choice of channels to their customers with high levels of automation and integration becomes critical to deliver a differentiated customer experience and reduce operating costs. IMIconnect’s integration with AppExchange will allow Salesforce customers to offer a connected customer experience across communication channels.
Jay Patel, Chief Executive, IMImobile