Communications software provider, IMImobile, has partnered with Mavenir, a US-based network software provider, as part of its RCS Business Messaging Ecosystem to speed up market adoption. IMImobile and Mavenir will work together with mutual global operator customers, integrated RCS enablement technologies and a shared vision to increase adoption of this new channel globally.
RCS is the evolution of mobile messaging; an upgrade to SMS on a global scale that enables businesses to deliver incredibly engaging interactions. RCS removes the need for consumers to download multiple apps; instead users can directly communicate with businesses from within the messaging app itself, allowing them to engage with virtual assistants to book flights, buy clothes, confirm restaurant reservations and more.
The GSMA revealed that RCS has currently been launched by 81 operators worldwide and forecasts an additional 27 operator launches by Q1 2020.
We are delighted to work together with Mavenir to accelerate market adoption of RCS for leading enterprises worldwide. Our recent acquisition of 3Cinteractive has established the Group as a leading global provider of RCS solutions.
Jay Patel, Chief Executive, IMImobile