IMImobile has launched its enterprise cloud communications platform, IMIconnect, on Salesforce AppExchange, enabling Salesforce Platform users to rapidly launch and orchestrate two-way, trigger-based customer communications, across 10+ communication channels including SMS, WhatsApp, Apple Business Chat, In App and Push.
The IMIconnect for Salesforce App adds to the existing customer interaction capabilities of Salesforce Service Cloud, Sales Cloud, Commerce Cloud and Field Service Lightning to enable proactive customer engagement and reduce the cost of serving customers across multiple touchpoints. Enterprises will be able to automate communications, such as order and delivery notifications for retailers, engineer appointment bookings for utility providers and customer welcome journeys for mobile operators.
Over 80% of businesses now compete predominantly on the basis of customer experience making two-way digital communication critical. The IMIconnect customer communications platform, now integrated with AppExchange, enables Salesforce customers to orchestrate proactive, trigger-based communications across different points in the customer journey.
Consumers today expect the same connected experience with businesses as they have with their friends and family, through two-way digital channels using their Smartphone or tablet. The ability of businesses to provide the choice of channels to their customers with high levels of automation and integration becomes critical to deliver a differentiated customer experience and reduce operating costs. IMIconnect’s integration with AppExchange will allow Salesforce customers to offer a connected customer experience across communication channels.
Jay Patel, Chief Executive of IMImobile