IMImobile integrates WhatsApp Business Messaging into its cloud communications platform

Cloud communications software and solutions provider IMImobile has integrated the WhatsApp Business solution into its enterprise cloud communications platform IMIconnect.

The OTT messaging platform enables businesses to connect with over 1.5 billion users, across 180 countries. As a WhatsApp Business solution provider, the IMIconnect platform will enable enterprises to integrate the WhatsApp Business solution into their customer communications strategies, to drive engagement and improve customer experience through alerts, notifications on order status, deliveries, and appointments; and customer self-service and support. It will also allow them to initiate and automate routine customer conversations and provide agent assistance.

Integration of the WhatsApp Business solution with IMIconnect’s communication flow builder and multi-channel API also enables businesses to provide automated fall-back to different channels, such as SMS, for urgent communications to ensure customers receive the intended message irrespective of online access.

We understand that today’s consumers want to communicate with businesses the same way they engage with friends and family – anytime and anywhere. The WhatsApp Business API helps to connect businesses and customers quickly and easily.

Jay Patel, Chief Executive, IMImobile


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