Ad verification company, Integral Ad Science, has appointed Tom Sharma as Chief Product Officer to get behind IAS’s global product expansion, including plans to enhance its Connected TV (CTV) solution. Sharma will be based in New York and report directly to IAS CEO, Lisa Utzschneider.
Tom Sharma brings more than 20 years of experience building digital media and advertising products to his new role at IAS. Most recently, he was the Senior Vice President and Head of Product at Intersection where he led product, user experience design, engineering and technical operations. Prior to that, Sharma held senior product roles at Impact Digital Media, AOL, NBCUniversal and Hulu.
He was also the recipient of the Edison Award for the launch of Hulu’s video syndication product, recognised for product and technology excellence, customer impact, and organisational citizenship.
We have aggressive goals to deliver innovative ad verification products that drive this industry forward, and Tom’s extensive track record of building high-profile digital media and advertising products will be an asset for IAS. With CTV as one of our biggest areas of investment, Tom is the right leader to grow our global team and ensure IAS’s products continue to deliver exceptional value for advertisers and publishers.
Lisa Utzschneider, Chief Executive Officer, IAS