Integral Ad Science appoints Song Du as SVP Product Engineering and Gerald Mui as VP of Data Engineering

Digital media quality company, Integral Ad Science (IAS) has appointed two new senior software engineers. Gerald Mui joins as VP of Data Engineering and Song Du will join as SVP, Product Engineering effective September 1, 2021. Based in New York, both will report directly to IAS Chief Technology Officer, Tony Lucia.

Song Du will join as the SVP of Product Engineering to lead the company’s software engineering teams, while driving its product and technology roadmaps. Most recently Du was VP of Engineering R&D at FreeWheel where he led global engineering teams, aligned technology with customer demands, managed key integrations, and increased engineering velocity. He also worked in FreeWheel’s Beijing office for several years, and before that he held software architect roles at Youku and various startups.

Gerald Mui has joined IAS as VP of Data Engineering, managing global data initiatives and in charge of building the company’s next-generation data platform and strategy. Most recently Mui was Director Data Management and Delivery at Xandr, leading its data engineering, reporting, and analytics teams.

Prior to that, he was the co-founder and chief technology officer at Data Confluence, where he focused on developing a new approach to data quality management. Previously, he was the Global Head of Data Services and Analytics at Avaya. Mui has also held leadership roles at Bridgewater Associates, JPMorgan Chase, Merrill Lynch, Morgan Stanley, and DoubleClick.

As we continue to expand our talented engineering team, Song and Gerald will be critical to fueling our product growth across CTV, programmatic, and social platforms. Both Song and Gerald have strong track records of building global teams with a focus on constant innovation and aligning technology with customer needs. Their leadership will reinforce the excellence of our product and data engineering, drive value for customers, and support our international expansion.

Tony Lucia, Chief Technology Officer, IAS