IAS partners with TikTok to extend brand safety controls to advertisers

Digital media quality firm, Integral Ad Science (IAS) has launched its brand safety solution for in-feed video ads on TikTok. Using proprietary technology, the new brand safety product gives marketers greater transparency and granular controls to ensure their ads appear next to brand suitable content on TikTok.

Following a highly successful beta this summer, IAS and TikTok have launched the new brand safety solution to give advertisers industry-leading controls consistent with Global Alliance for Responsible Media (GARM) categories. With this pre-bid targeting solution, advertisers can now select IAS directly within TikTok’s platform to ensure their campaign runs near verified brand safe and suitable content.

The new solution uses proprietary frame-by-frame video, audio, and text classification technology that IAS specially engineered to handle a high volume of videos across global, in-feed social environments. For TikTok, this technology helps advertisers to run ads within the “For You Feed” with even greater confidence. Backed by IAS’s powerful machine-learning, this sophisticated, three-layered approach goes beyond the creator level to provide precise scoring for individual videos across TikTok.

Our advertisers care deeply about the environment in which their ads appear. With this partnership, we continue to empower and equip them with additional brand safety controls and tools that they need to reach audiences safely and securely.

Melissa Yang, Head of Ecosystem Partnerships, TikTok