Digital ad verification company, Integral Ad Science (IAS), has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.
The initiative will provide training to digital media and advertising professionals from leading IAS experts. IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns, providing greater transparency and ultimately maximising the return of media investment.
The training programme covers in-depth digital ad verification topics such as brand suitability and ad fraud, media quality measurement, programmatic and advertising channels and environments including mobile, video, CTV and more. IAS Academy includes self-paced assessments and four badge levels: IAS Verification Foundation; IAS Product Expert; IAS Verification Specialist: Set Up; and IAS Verification Specialist: Tagging & Technical.
IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions about the verification of digital ad quality. In a fast-paced environment where technology evolves quickly, we’re proud to offer this programme to the industry, helping marketers better control their media investments and deliver optimal outcomes for their campaigns.
Tony Marlow, CMO, IAS