Digital media quality firm, Integral Ad Science (IAS), has integrated with automated campaign management platform, Mediaocean. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal – the company’s unified reporting platform that delivers the data and insights that advertisers and publishers need to manage their digital campaigns and media quality requirements.
Key features include automatic campaign creation tools to enter information just once, launch faster, and focus more time on optimisation, the ability to maintain and easily adjust campaign settings, such as media partners or run dates, while in-flight to appear in both platforms. According to IAS, users will reduce time spent on campaign launch and billing from days to minutes.
Initially available to select advertisers, the integration will launch globally in early 2022.
Lisa Utzschneider, CEO, IAS