IAB UK, the industry body for digital advertising, has appointed its first Head of Ad Tech to strengthen its ability to support the ad tech sector, understand key developments, and address current challenges.
Starting immediately, Tina Lakhani, IAB UK’s current Ad Tech Manager, takes on the newly created role which will include formulating the IAB’s position on ad tech issues, providing an expert resource for its members and a voice for the sector at an industry-wide level.
Current priorities include the development of the IAB’s Gold Standard and coordinating a cross-industry solution to the end of third-party cookies. Lakhani will also continue to work with the digital advertising industry to deliver on its response to the ICO’s ‘Update report into ad tech and real bidding’.
With the end of third-party cookies in sight and our ongoing work to address the ICO’s report well underway, it’s crucial that the right expertise is brought to the table. With her in-depth knowledge of the industry, Tina is perfectly placed to deliver this and ensure that our ad tech members are getting the support they need. Her prior experience of managing the Gold Standard will also be instrumental as we evolve the initiative and continue to champion industry best practice.
Tim Elkington, Chief Digital Officer, IAB UK