With smartphones becoming more widespread and app usage increasing at a rapid rate, there is the opportunity for charities to offer accessible, engaging and educational experiences for users. With an understanding that executing an effective app marketing strategy is demanding on resources, Yodel Mobile launched its charity app marketing initiative to help a chosen charity exceed in the mobile space.
Yodel is now pleased to announce that it will be partnering with Breast Cancer Care will receive expert support via Yodel Mobile’s Fit to Market app programme for the charity’s BECCA app. The Fit to Market programme helps apps acquire, engage and retain high-value organic users. This includes essential strategies such as organic discoverability, App Store Optimisation, app virality, onboarding, mCRM and A/B testing, which are all key in determining the success and growth of a product.
The BECCA app has been developed by healthcare professionals and people who have had a primary breast cancer diagnosis and offers information, guidance and tips through bite-sized flashcards on topics like exercise, diet and managing side effects of treatment as well as articles on everything from well-being and mindfulness to peer-led advice.
For many women the end of treatment is the hardest part of breast cancer – damaged body confidence, extreme fatigue and constant fear about the cancer returning are just some of the debilitating effects the disease leaves behind. With around 691,000 people alive in the UK after a diagnosis of breast cancer, we want women to know they’re not alone and that BECCA has information, tips and inspiration to help them move forward and live well.
David Crosby, Director of Services and Engagement at Breast Cancer Care
The team at Breast Cancer Care are doing an incredible job with BECCA, helping those who can really benefit from their support. Yodel Mobile are providing their skills, expertise and passion for the app free of charge in order to make the app even more of a success. We are so happy to be able to spread the word, ensuring even more people know about the app and can benefit from it.