Mobile-first company TabMo has appointed Kayode Ijaola as head of platform operations; the role has been newly expanded as the company’s cross-channel advertising platform, Hawk, is increasingly adopted by media buyers.
Demand-side platform (DSP) Hawk enables brands and agencies to build, activate and manage campaigns across mobile, audio, connected TV (CTV) and digital out-of-home (DOOH). It is used in-house by a number of leading global agencies and brands and is the first platform to be verified by Publicis for use across its EMEA businesses. Alongside Hawk, TabMo offers a number of services to customers without access to specialised internal resource; this includes creative support, data management and in-house trading.
Kayode Ijaola will be responsible for overseeing all campaigns that run through Hawk, ensuring they operate at an optimal level, drive results for clients and deliver insight through relevant metrics.
This includes TabMo-managed projects as well as self-serve activity run by third parties; TabMo maintains a light hands-on approach for the latter so that media traders get the best out of the platform as a growing number of clients move some or all of their operations in-house. The aim is to maintain a deep understanding of brand and agency needs in order to deliver the technology that meets their requirements.
Ijaola joins from programmatic media operator MiQ where, as group trader manager, he managed the team responsible for the UK’s largest agency holding groups. Prior to that he was responsible for the delivery and performance of programmatic campaigns for clients at digital accelerator Beamly; previously he held a trading role at digital media marketplace, The Exchange Lab.
Chris Childs, UK MD, TabMo