Hawk, Platform for Media & Insights (formerly known as TabMo) is a proprietary platform that enables advertisers to execute multi-channel strategies across mobile, audio, digital out-of-home (DOOH) and connected TV (CTV).
Built for mobile, Hawk enables bespoke end-to-end strategies for each advertiser and campaign using four key components – Data, Location, Channel and Creative – ensuring that the most relevant users are reached in the most appropriate locations with the most engaging formats regardless of the media they are consuming. Using these core components allows Hawk to create strategies that transcend formerly siloed media environments and drive greater efficiencies in the process. Hawk can also attribute the effectiveness of these strategies; its In-Store Impact product tracks footfall uplift to stores while its in-built brand survey tool shows the impact of advertising campaigns.
The company is headquartered in Paris and has offices across Europe and in the US.