Ufone Pakistan launches Google Play carrier billing with Fortumo

Pakistani mobile operator, Ufone, and mobile technology company Fortumo have launched direct carrier billing for the Google Play store. Millions of Ufone subscribers can now pay for apps and in-app content from Google Play by charging purchases to their monthly Ufone bill or prepaid SIM card.

In addition to the technical setup and project management, Fortumo will support Ufone with marketing advice on how to maximize revenue from Google Play as well as real-time analytics on carrier billing performance from the Fortumo Insight platform.

In Pakistan, only 1% of people own a credit card while 43% of people have a smartphone. This creates a challenge for app stores and digital content merchants, as the majority of mobile users are able to access content but cannot pay for premium services.

Carrier billing resolves this issue by making online payments available to anyone with a mobile device: any mobile device owner can securely add the transaction to their monthly phone bill or deduct the charge from their prepaid SIM card.

Smartphones are today one of the biggest sources of entertainment for people across the world. Fortumo’s goal is to help telcos in launching these entertainment services to their subscribers in a scalable way and as quickly as possible. We look forward to working together with Ufone and growing their revenue through Google Play and the rest of our digital content portfolio.

Taavi Krusell, VP of Carrier Sales at Fortumo