Malaysian mobile operator Tune Talk and mobile technology company Fortumo have launched direct carrier billing for Google Play. 1.5 million Tune Talk subscribers can now pay for in-app content and apps from the Google Play Store by charging purchases to their Tune Talk prepaid SIM card.
As well as full project management for the Google Play integration, Fortumo will also support Tune Talk with marketing advice on how to maximize subscriber uptake and revenue from the payment solution. This guidance is based on Fortumo’s work with dozens of other telcos and Google Play deployments. Tune Talk will also use Fortumo’s Insight platform for real-time analytics that pinpoint areas for performance improvements.
In Malaysia only 21% of people own a credit card while 83% of people have a smartphone. This means the majority of mobile users are able to access content, but cannot pay for premium services.
Direct carrier billing resolves this issue for digital content merchants by making online payments available to anyone with a mobile device. Any mobile device owner can securely add the transaction to their monthly phone bill or deduct the charge from their prepaid SIM card.
Carrier billing provides mobile users with the easiest way to pay for digital content. Fortumo makes it easy for telcos to launch world-class digital entertainment to their subscribers: not just Google Play, but a wider portfolio of streaming, gaming and other digital merchants. We look forward to growing our partnership with Tune Talk
Taavi Krusell, VP of Carrier Sales, Fortumo