Indonesian digital publisher, Tempo, and mobile tech firm, Fortumo, have launched a direct carrier billing (DCB) partnership. Now 255 million subscribers of Telkomsel, Indosat Ooredoo, XL Axiata, 3 and Smartfren can subscribe to Tempo’s digital publications by charging the payments to their phone bill.
Tempo offers any prepaid and postpaid mobile user the option to upgrade their reading experience by subscribing to its Silver, Gold and Platinum packages ranging from IDR 9,900 ($0.6) to IDR 15,900 ($1) per week. The purchase with carrier billing can be made through Tempo’s website.
The payment option is delivered by Fortumo’s Hosted DCB which connects Tempo with the local mobile operators’ carrier billing platforms while Fortumo manages the checkout flows and localization. Moreover, one integration enables payment capabilities with all mobile operators in the country.
In addition to Hosted DCB, Tempo is using Fortumo’s Subscription Engine, which provides end-to-end user lifecycle management for recurring payments. The Subscription Engine manages subscription activations, renewals and terminations on behalf of the merchant and lets merchants launch marketing promotions (such as discounts and free trials).
In Indonesia, only 2% of people have a credit card while 60% of the population owns a smartphone. This creates a challenge for digital merchants as the majority of people accessing online content do not have the means to pay for premium services. Carrier billing resolves this issue by allowing any prepaid or postpaid SIM card owner to charge purchases directly to their phone bill.
A simple checkout process is critical for digital content providers to increase their payment conversion rates and as a result, their paying user base and revenue. Carrier billing helps achieve this as its easy, user-friendly checkout process combined with wide availability makes it a great way to collect payments on mobile devices.
Andrea Boetti, VP of Global Business Development at Fortumo