Carrier billing firm, Fortumo has partnered with Chinese video streaming service iQIYI International so that it’s customers can charge purchases to their mobile phone bill or prepaid SIM card. Malaysia will be the first country to switch on followed by the Philippines.
Carrier billing will be provided through Fortumo’s Hosted DCB product which connects iQIYI International with the local mobile operator’s carrier billing platforms, while Fortumo manages the checkout flows and localization (with minimal development effort and options to switch on other countries without any technical changes).
The service is also supported by end-to-end user lifecycle management via Fortumo’s Subscription Engine which manages subscription activations, renewals and terminations on behalf of iQIYI and supports marketing promotions (such as discounts and free trials).
In South-East Asia, less than 20% of people own a credit card while the majority of consumers have a smartphone. This makes it challenging for digital merchants to collect payments in the region: while most people have access to online content, most people are unable to pay for premium services. Carrier billing resolves this issue by allowing any mobile phone owner to charge online payments to their phone bill instead. Additional data on the mobile ecosystem of the region can be found from Fortumo’s Asia market report.
Carrier billing is the simplest and widely available payment method for collecting payments on mobile devices, which makes it ideal for mobile-first digital content providers for user acquisition and conversion. iQIYI International is a leading company in the video streaming industry and we are excited to enable a simpler way to access high-quality content for their customers.
Andrea Boetti, Director of Strategic Partnerships, Fortumo