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LoopMe secures $120m investment from Mayfair Equity Partners
Adnami appoints Jørgen Gosvig as CFO
App Annie: Consumers spent a record breaking $170 billion on apps in 2021
Online retail’s worst ever year for growth was actually pretty good
Hawk Platform launches Hawk Surveys to provide granular insights and ROI for advertisers

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EYE Views: Advertising in the metaverse

January 10, 2022January 11, 2022 infomobster

The metaverse(s) – online 3D environments in which people can play games, watch concerts, buy virtual real estate, even earn

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EYE Views: Measuring the impact of in-game advertising

April 26, 2021May 19, 2021 infomobster

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EYE Views: How will the ad tech industry outmanoeuvre Apple’s deprecation of its IDFA?

April 1, 2021April 1, 2021 infomobster

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EYE Views: Payments, messaging and conversational commerce – is RCS about to step out of the shadows?

December 2, 2020December 4, 2020 infomobster

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EYE Views: Messaging 2020

February 10, 2020February 25, 2021 infomobster 1

About Us

Mobile Industry Eye specialises in the delivery of mobile technology news and opinion based on industry reports, research and white papers - a container for the critical insights for any brand or company that uses mobile technology to operate its business. We also conduct interviews with brand-side executives and leading technology providers, to gather personal insights on the direction of the mobile industry. From time-to-time we conduct primary research in partnership with companies that want to make sense of the mobile world.

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