Uberall appoints Anja Popp as Chief People Officer and Gordon Andrade as VP of Brand Marketing

Near Me brand experience (NMBX) company, Uberall has appointed Anja Popp as Chief People Officer and Gordon Andrade as VP of Brand Marketing.

The appointments are part of Uberall’s plan to build out its leadership team following 30% growth in 2020. Uberall is also strengthening its position as a “people first” company by placing HR in the C-suite, emphasising the importance of HR’s role in managing talent and company culture, as well as to overall strategic planning.

Anja Popp joined Uberall in 2019 as VP Human Resources. In her new role, she will not only be responsible for global recruitment, employee relations, and the development of HR policies and provide strategic input as a key stakeholder in shaping the future of Uberall.

Gordon Andrade is joining Uberall as VP Brand Marketing, where he will be responsible for developing Uberall’s brand equity and its competitive strengths from market to market. With over 20 years of experience, Gordon has helped rising brands establish themselves in high-growth markets, working at advertising agency DDB in India and across several markets in the Middle East, before joining Al Salam Bank Bahrain as Head of Marketing and Corporate Communications, and later serving as General Manager of Branding and Marketing agency Elfinale.

With the number of candidates at Uberall increasing by almost 65% from 2019 to 2020, we are delighted to have Anja join the C-Suite and welcome Gordon to the management team at this exciting stage of the company’s development. Gordon has a proven track record of building global brands, and Anja has consistently demonstrated her excellence in human resources over the past three years. Both new hires will help advance our position as the leading NMBX marketing solution and solidify our position as a dynamic global brand.

Florian Hübner, CEO and co-founder of Uberall