Taboola, has powered advertising campaigns for more than 100 women-owned businesses, as part of its #RecommendHER program – a global initiative during March 2021, providing $500,000 of free advertising on its network to nominated businesses.
Participants in #RecommendHER received access to Taboola’s network of 516 million daily active users, in a brand-safe environment joining more than 13,000 advertisers that have already tapped Taboola’s scale to achieve objectives, from brand awareness to increasing conversions.
Success stories from the 100 women-owned businesses that participated, across fashion, ecommerce, food and beverage and direct to consumer (DTC) brands, include:
RecommendHER has allowed Wide Fit Shoes to access to a much wider audience across some of the largest publishers in the UK. The Taboola team have provided support throughout the journey from signing up to setting up the creatives and providing full reporting on performance. The results have been great, with our traffic having increased by almost 210% and conversions by 120%. March has been our strongest month ever, in large part thanks to Taboola and the #RecommendHer scheme. As a female business owner and leader, I feel recognised because of this scheme.
Nina Umeria, CEO and Founder, Wide Fit Shoes
Our experience with Taboola during the RecommendHer initiative has been great. We’ve experienced some excellent curated guidance from the Taboola team and have really enjoyed working with a broader group of Taboola reps to get different perspectives and thoughts on how to best move forward and take our campaigns to the next level.
Chris Worley, Product Marketing, Yumi
As a new category pioneer, and with an e-commerce first distribution model, new customer acquisition is our priority. Native advertising is the perfect format and environment for us to drive our business objectives, with cost efficiency and scalability. As a start-up, mostly self-funded, and still pre-revenue, this grant will go a long way to help us fast-track our launch.
Isabelle Dunn, Owner, PreppedFRESH