Taboola launches Taboola Stories trial to engage readers with relevant content

Discovery platform, Taboola, has launched the beta trial of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that users love on social media, now on publisher sites for the first time.

Publishers can embed Taboola Stories within their homepages, and articles in mobile environments, so that readers get constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that cycle automatically (based on the articles they have read).

In addition, Stories opens up new ways for publishers to drive revenue by tapping into the growing popularity of mobile-friendly vertical formats that have become a substantial part of advertiser’s social budgets.

The new product uses the same technology as Taboola Feed, an AI-based recommendation engine that sifts data from 500 million daily active users to provide a personalised stream of articles and video content.

We’re combining the best of two worlds, making it easier than ever for publishers to keep readers engaged and allowing readers to discover more content and promoted recommendations by advertisers they may like. Taboola Stories is a big leap forward in the flexibility we’ve given to publishers, and their abilities to interact with readers. We’re fortunate to have spent 13 years innovating to deliver more opportunities for publishers to develop closer relationships with readers and drive more engagement, and revenue in the process. Compared to story-driven formats on traditional social media platforms, Taboola Stories offer similar formats, but side-by-side to premium, editorial content that exists in the open web.

Adam Singolda, CEO at Taboola