Taboola adds video measurement with Oracle Moat partnership

Recommendation platform, Taboola, has partnered with real-time attention analytics firm, Oracle Moat Measurement, to enable video measurement and a new level of control, choice and transparency to advertisers working with the company.

Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. Taboola advertisers now have instant access to Oracle Moat Analytics and include measure all aspects of video campaign performance, including impressions, viewability and completion rate.

This is the first time that Oracle Moat has worked with a platform like Taboola to embed its analytics transparently and directly into reporting tools. This is also the first time Taboola has allowed an external third-party measurement provider to be directly integrated into its advertiser offerings.

As we continue to innovate around formats and placements, bringing sophistication to the way we measure is equally as important. Oracle Moat is a clear leader in measurement and having their advanced analytics living side-by-side to our own measurement gives advertisers complete transparency. Advertisers get a clear picture of how Taboola video ads are mapping to their goals, whether more views, completions, or conversions. We are proud to team up with Oracle Moat on this exciting integration.

Adam Singolda, CEO and founder, Taboola