PubMatic and MediaMath now support Panorama ID to power cookieless ads

Customer insights and advertising company, Lotame, has integrated its cookieless identity solution, Panorama ID, with programmtic ad companies, PubMatic and MediaMath.

As an official ID provider in the PubMatic Identity Hub and a scaled data provider for its Audience Encore product, Lotame and PubMatic are helping media owners to drive higher value for their inventory through enrichment, resolution, and yield management.

Lotame has joined the MediaMath identity marketplace, enabling advertisers to use Panorama ID to target first-, second-, and third-party data audiences in all browser environments, driving increased reach of premium precision audiences.

PubMatic and MediaMath are the most recent additions to Lotame Panorama ID’s network as it continues to gain support throughout the ecosystem. In January, Lotame announced additional support of the Panorama ID and multiple data partners joined the roster in April.

We recently ran a survey of marketers and publishers that found 60% of marketers believe the future relies on multiple interoperable ID solutions. As Panorama ID continues to gain momentum in the industry, it will reinforce that a connected future for advertising — the future of the open web — will rely on the collaboration of the entire ecosystem to create growth and value for all.

Andy Monfried, CEO, Lotame