As an official ID provider in the PubMatic Identity Hub and a scaled data provider for its Audience Encore product, Lotame and PubMatic are helping media owners to drive higher value for their inventory through enrichment, resolution, and yield management.
Lotame has joined the MediaMath identity marketplace, enabling advertisers to use Panorama ID to target first-, second-, and third-party data audiences in all browser environments, driving increased reach of premium precision audiences.
PubMatic and MediaMath are the most recent additions to Lotame Panorama ID’s network as it continues to gain support throughout the ecosystem. In January, Lotame announced additional support of the Panorama ID and multiple data partners joined the roster in April.
Andy Monfried, CEO, Lotame