Premier League launches ‘Boot Out Piracy’ campaign in Hong Kong

The Premier League today launches the second season of its Boot Out Piracy campaign in Hong Kong to raise awareness of the dangers of viewing pirate content, as well as the compromised viewing experience offered by illegal streams.

The campaign highlights the risks that fans face by watching Premier League matches via unauthorised websites or streaming devices, including potential exposure to malicious malware or ransomware, which increases their risk of data theft and fraud.

The viewing experience is also likely to be disrupted by broken links, pop-up ads and delays.

The campaign will run across digital platforms, with content featuring some of the Premier League’s top players including Manchester United’s Marcus Rashford, Liverpool’s Mohamed Salah and Tottenham Hotspur’s Son Heung-Min. This is the second time the campaign will run in Hong Kong, having first launched at the start of the 2020/2021 season. Outside of Hong Kong, ‘Boot Out Piracy’ will also run in Malaysia, Indonesia and, for the first time, Singapore.

According to research findings from intellectual property and data analytics company, White Bullet Solutions, 60% of the most popular pirate websites in Hong Kong for illegally watching Premier League content carried advertisements considered risky, containing either fraud, malware, adult or gambling content.

It is important for people to understand that visiting pirate websites or using pirate apps will greatly increase the risk of falling victim to cybercrime. The type of malware and ransomware we find on pirate websites and apps can be very serious – visiting them can put at risk all sorts of personal or financial information. Our clear message to consumers would be to think twice before taking a big risk and searching for an illegal stream.

Peter Szyszko, Founder & CEO, White Bullet