Mobile advertising company, Ogury, has launched Personified Targeting, an AI-powered technology that brings the company’s in-app audience data onto the mobile web, to provide relevant mobile web targeting, without the use of any personal identifiers.
Advertisers continue to spend more each year to increase their brand awareness. But, they are challenged with safely reaching relevant audiences across both app and web environments. Many employ data-safe methods, like semantic and contextual targeting. But these technologies lack audience intelligence and are imprecise. Or, advertisers can target individual users through behavioral tracking across environments, but doing so can be invasive and risky. Not to mention their reliance on cookies and identifiers, which are being phased out.
Personified targeting is fueled by personification data which combines contextual and semantic data with audience data, giving a deep understanding of publishers’ audiences behaviors and accurate insights into their interests. It is founded on six years of proprietary mobile journey data, and continually validated and enriched with:
- Survey responses at scale, generating zero-party, self-declared data
- User ad choices and interactions, providing self-targeting data
Ogury’s personification data, mapped to the app or webpage, qualifies the audience of millions of apps and websites, and grows richer with each ad served and every survey answered in a highly powerful virtual circle. It is used to personify impressions and enable accurate impression-centric targeting, called Personified Targeting.
Sarah Jones, Senior Director, Global Product Marketing, Ogury