Machine learning and programmatic advertising firm, MOLOCO, has received funding from Shinhan GIB, an investment banking unit of South Korea’s Shinhan Financial Group, as well as other new and existing investors, at a valuation of USD $1 billion. With an annual revenue run rate of $400 million, the company is currently profitable and has experienced an average of 180% year-over-year growth for the past four years.
The funding comes as MOLOCO’s advertising reach has expanded significantly in recent years. The company has facilitated more than 100 trillion bid requests on behalf of its advertising partners since 2018, and currently serves more than 13 billion ad impressions monthly. MOLOCO’s platform reaches nearly 10 billion global devices monthly through 5.58 million publisher apps, including big name publishers such as Nexon, Playrix, Netmarble, and many others.
MOLOCO is a top performing media source according to industry measurement firms such as Singular, which ranked MOLOCO as the seventh best overall ad network in its 2021 Singular ROI Index, and AppsFlyer, which ranked MOLOCO in the top 10 on its AppsFlyer Performance Index XII for numerous categories including Retention on both Android and iOS, Retention for both Gaming and Non-Gaming, its overall Global Power Rankings, and more.
MOLOCO’s recent growth has come through global expansion, with strong growth throughout Asia-Pacific, Europe, and North America, as well as through category expansion, with the company experiencing rapid growth in non-gaming categories such as Commerce, Healthcare, Dating, Travel, Media and more.
Managing Director at SAMSUNG Ventures America