MoEngage: Offline-turned-online apps show major growth in Q2 2020

Apps With just four months away from wrapping this year up, offline-turned-online apps show explosive growth in Q2,2020. Online Pharmacy, Health & Fitness, and Edtech apps all take podium finishes based on downloads and DAU data collected in MoEngage’s latest report – Global Mobile Consumer Trends Report 2020. In Q2, 2020, Health & Fitness apps saw an increase of 45.66% in the number of global mobile app downloads from Q1, 2020 for example.

A look at the Global Industry Radar shows Edtech, Banking & Fintech, and Healthcare & Fitness have seen steady growth in both DAU & Downloads in Q2, 2020(April to June).

Other key results:

  • Globally there has been an 18% rise in downloads of dating apps 
  • E-commerce apps, retail apps and grocery apps have seen an increase in new users by 15%
  • The Americas has seen the highest increase in the number of new users in this category(21.5%) and active users (5.9%), followed by Middle East and North Africa which has seen a 19.84% increase in new users and 2.95% in active users

The shift in usage and buying patterns indicate that consumers are opting to spend on essentials rather than luxury items, in turn, prompting brands to revamp their market and engagement strategies.