Real-time data attribution and measurement firm, Kochava, has partnered with US Hispanic media company, Univision, to provide deep linking technology to Univision’s multi-platform voter registration campaign, Vota Conmigo, to boost voter registration in the upcoming US election.
Kochava’s technology, SmartLinksTM for TV, enables a quick response (QR) code to be displayed across Univision’s linear and digital platforms including broadcast networks Univision and UniMás, cable networks Galavisión and TUDN, as well as the No. 1 Spanish-language digital destination in Univision.com.
Users scan the campaign QR code with their mobile device right from their television and computer screens within relevant Vota Conmigo content. They are then linked to Univision’s “Vota Conmigo” portal where they can register to vote, learn about mail-in ballot options, and find out where they can vote early and on election day.
VotaConmigo encourages voter registration and turnout in the upcoming US presidential election through a series of PSAs, virtual phone banks, town halls and special programming on Univision’s networks, local television and radio stations, and digital properties. Univision is leveraging their extensive media portfolio to mobilize U.S. Hispanics in four campaign phases spanning from July to November: voter registration, vote by mail, early voting, and get out the vote.
We remain focused on providing the 32 million eligible Latino voters all the necessary information they will need in order to cast their ballot in November. Kochava’s innovative technology allows us to amplify the ‘Vota Conmigo’ message in a way that is seamless and easily accessible.
Ron Estrada, Senior VP, Head of Government Relations and Corporate Social Responsibility, Univision