Digital ad verification company, Integral Ad Science (IAS), has acquired Amino Payments, a provider of programmatic advertising transparency. The acquisition furthers IAS’s commitment to deliver a comprehensive set of programmatic transparency solutions for marketers.
In April 2020, IAS and Amino Payments partnered to launch Total Visibility, which offers advertisers impression-level financial insights and media quality verification to optimise campaigns in real-time. With today’s acquisition, IAS accelerates its investments into programmatic transparency solutions.
Available globally, Total Visibility helps advertisers determine media quality including viewability, fraud and brand safety, by offering critical insights and control to optimise campaigns toward supply paths that deliver cost-efficient and high-quality media.
Total Visibility can save advertisers up to 15% of their programmatic media spend by optimising their advertising investments toward the most impactful placements through the most cost-efficient supply path. eMarketer estimates that advertisers will invest $79.61 billion into programmatic buying this year in the US alone.
Total Visibility is now an IAS brand, while the Amino Payments brand will be retired.
Programmatic advertising continues to grow at a tremendous pace, and with this acquisition we’re bringing comprehensive transparency to the entire industry. By welcoming Amino Payments to IAS, we will unleash the full potential of programmatic advertising for marketers who need their campaigns to be highly effective and cost-efficient.
Lisa Utzschneider, CEO, IAS