Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis.
In-Store Impact provides real-time data on the increase in physical store visits generated by the advertising activity activated via TabMo’s Hawk platform for integrated cross-channel ad campaigns. Additional insight includes the average distance that shoppers travel to a retail outlet, as well as their exposure to mobile, audio and digital out-of-home (DOOH) advertising channels.
This enables real-time campaign optimisation so that advertisers can determine the budget split and targeting required to attract each new customer into a store, as well as how to tailor messages and cross-channel strategies to be more effective.
Direct access to the platform puts agencies and advertisers in control of their campaigns, which they can reinforce with the expertise of TabMo’s in-house trading, client services and creative teams.
The move comes as retailers, that are starting to reopen, look to adapt to the change in consumer shopping habits post lockdown. The real-time business and media insights available via In-Store Impact will ensure current and long-term budget allocation and strategies are as efficient and effective as possible.
As retailers across the world enter uncharted territory following the global pandemic, it’s more essential than ever that they have immediate access to data that indicates the success of a campaign. Armed with this insight, they can make informed decisions about the advertising activity that is most effective, both to restart their business and to validate advertising spend.
Renaud Biet, co-founder, TabMo