EYE Moves: GroundTruth makes new hires to bolster Shopper Marketing efforts

 GroundTruth has made two new hires – Allisha Watkins and Rachel Bennington – to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.

The GroundTruth Consumer Packaged Goods and Shopper Marketing team is led by Mark Fleisch, VP, Head of Industry, CPG. The company is putting more focus on Shopper Marketing this year and opened the Bentonville office to service the various clients and suppliers in the Northwest Arkansas market. Allisha and Rachel will spearhead Shopper Marketing efforts.

Shopper Marketing is one of the fastest growing areas within GroundTruth. It is a vital part of our offerings as we leverage real-world behaviors and insights to identify the right shoppers, reach them at multiple points in the path to purchase and drive highly efficient store trips and conversions. Allisha and Rachel have more than 30 years combined experience and we’re excited for them to expand our efforts within Shopper Marketing and bring best in class mobile location performance to help our clients win at retail.

Mark Fleisch, VP, Head of Industry, CPG, GroundTruth