EYE Moves: Upstream appoints George Serfiotis as Chief Financial Officer

Mobile technology company, Upstream, has appointed George Serfiotis as its new Chief Financial Officer. Based in Athens, Greece, Serfiotis will be responsible for driving Upstream’s revenue growth supporting acceleration into new markets as the company expands to new verticals and engages new customers.

George Serfiotis’ appointment is part of a planned move following the departure of current CFO, Panos Martinis, who is leaving the company after 13 successful years. Serfiotis already has five years’ experience at Upstream and has been working as Deputy CFO in preparation for the transition.

Before joining Upstream, Serfiotis worked as a consulting manager at PwC, where he successfully governed a portfolio of high-level clients throughout the telecoms, mass retail and financial sectors. He is a Chartered Accountant (FCA) and holds a first degree in Economics, from the University of La Verne, LA, as well as a Master’s in Research Methodologies from the University of Surrey, Guildford, in the UK.

George brings a wealth of international commercial, financial and strategic experience to his new role, and I’m confident he’ll continue to drive business growth during a time of critical change and opportunity. As enterprises across sectors come under increasing pressure to unlock digital revenues and, in cases, compete with digitally native players, Upstream will continue to offer best in class customer-centered, data-driven technology solutions that increase customer engagement and growth, capitalizing on the upwards demand for connectivity in emerging markets. George’s experience and financial leadership will be integral to our plans for growth.

Dimitris Maniatis, CEO, Upstream