Research from business messaging experts Commify shows that 64% of businesses considering using SMS to communicate with customers or staff are trying it for the first time.
The firm surveyed over 1,000 European businesses and asked them if they were already using SMS, a technology which has been around for over a quarter of a century. Nearly two-thirds of those that responded were looking to employ the communications channel for the first time.
There are currently many different messaging choices for businesses, however none of them have the reach of SMS. This is one of the reasons for its popularity and continued take up.
The strength of SMS is its ubiquity. SMS is the only channel that can reach 100% of handsets in the world. IP channels like WhatsApp and iMessage are great and we are working with the Mobile Network Operators and Google to widen the coverage of this rich functionality, but for now if you want your message to be guaranteed to get through, your only choice is SMS.
Geoff Love, CEO of Commify
Even though messaging platforms such as WhatsApp, Facebook Messenger and WeChat have billions of monthly active users, SMS continues to show extraordinary resilience as a service for inter-person and business messaging. RCS still faces a lot of challenges, but does have significant potential to improve the telco-based messaging experience that businesses can have with consumers.
Pamela Clark-Dickson, Practice Leader, Communications and Social at Ovum