Retro cloud gaming streaming service Anstream and direct carrier billing firm, Fortumo, have partnered to enable gamers to subscribe to more than 1000 Anstream games (including iconic titles like Space Invaders and Mortal Kombat) by charging the purchases to their mobile phone bill or prepaid SIM card. The first market launched for Anstream users will be Poland where 11 million subscribers of the telco Play can pay for the service through their mobile operator bill.
Through a single connection to Fortumo’s platform, Antstream receives global access to the direct carrier billing capabilities of mobile operators connected to Fortumo. This enables Antstream to roll out the payment method for its games at scale, instead of integrating and launching mobile operators one by one.
Carrier billing provides two advantages to digital content merchants over bank-based payments: payment reach and better conversion. In regions with low credit card ownership (such as Asia, MENA and Eastern Europe) carrier billing is used by merchants to reach new paying users who don’t own a credit card for online payments.
In regions where credit card ownership is high (such as Western Europe) carrier billing provides a simpler checkout flow. Instead of filling out forms or logging into accounts, users are able to complete payments by simply confirming them with a PIN code. This results in a shorter checkout flow for carrier billing compared to other online payment methods, increasing payment conversion and revenue for digital content merchants.
Cloud and streaming-based gaming services are driving the next wave of growth in the video games industry, by enabling games to be played on any devices regardless of their specifications. The adoption of 5G by mobile operators in turn supports the adoption of cloud gaming. There is a natural fit between cloud gaming and carrier billing through mobile operators, as users can access the games and pay for them through the same network provider. Antstream is a leading company in the game streaming segment and we are excited to support their growth globally.
Andrea Boetti, Director of Strategic Partnerships, Fortumo