Consumer and location intelligence firm, CACI has partnered with O2 Motion – the division of O2 Business which provides insights on aggregated and anonymised population movement – to offer a footfall intelligence service.
The ‘intelligent footfall’ solution provides consumer movement trends using connection data between devices and mobile network masts, to give an up-to-date picture of how they impact footfall volume.
It can also provide insight into crowd dwell time in specific areas, and help retailers understand how people are travelling through a store, used in conjunction with additional information such as store conversion rate.
Using CACI’s analysis of this data, retailers can better understand their customers, and create a store more tailored to their needs. The data can be used to more effectively merchandise the space, analyse in greater detail the interaction with events and commercialisation activities, and properly attribute footfall.
Geoff Wappett, spokesperson for O2 Motion