Bango partners with music streaming service Pandora

Bango has partnered with Pandora (NYSE: P), the largest music streaming service in the US, to power subscriptions through Pandora reseller partners.

Eligible customers can select a bundled subscription to Pandora Premium to add to their plan.  With Pandora Premium, users can search and play any song or album, with unlimited skips, replays, no ads, higher quality audio, offline listening, the ability to create playlists, and access to Pandora’s newly launched Personalized Soundtracks.

AT&T customers are the first to receive the Pandora Premium offer.

The past few years have seen a major change in how people access entertainment, with a dramatic shift toward online streaming services. According to the Recording Industry Association of America (RIAA), the majority of the 16.5% rise in music revenue in the US in 2017 is due to music streaming services and the paid subscription model.

Driving subscriber growth is a key focus area for us this year. We’re excited to partner with Bango to enable listeners’ seamless sign-up to Pandora’s subscription music services through Bango’s network of telco and other billing partners.

Dave Geary, VP of Business Development, Pandora

Bango is excited that Pandora has chosen to use the Bango Platform to broaden their reach through partnership with resellers. We look forward to building on this initial launch to enable Pandora to grow new subscribers in the era of streaming services.

Ray Anderson, Bango CEO