Appnext Launches OOBE Solution Powered By The Acquisition Of DiscoverTech

What a great way to start 2021! I’m delighted to share the launch of Appnext’s Out of Box Experience (OOBE) solution via the acquisition of DiscoverTech.

Delivering relevant content to users exactly when they need it has always been our mission and it continues to be crucial. Mobile devices have become the most indispensable device and act as our day-to-day gateways to everything in life. This is why a strong and connected ecosystem that combines advertisers, OEMs and MNOs is so important.

At Appnext we are focused on giving consumers the personalized experience they have come to expect. By adding OOBE to our portfolio, Appnext offering now spans the entire daily mobile journey – from the initial device setup and personalization to touchpoints that are present exactly when people need them.

Appnext OOBE is designed to meet the challenge of the first interaction a user has with his mobile device, enabling personalized device customization with the flexibility to select the apps and services users would like to have on their device.

For OEMs and carriers, Appnext OOBE successfully navigates the first experience with their users by dynamically preinstall apps onto the new device according to the users’ location, tailored to their needs.

For advertisers, Appnext OOBE introduces a set of capabilities to place their apps and services in front of new and existing highly-intent users as they personalize their devices for the first time, as well as have their apps preinstalled on new devices at a massive scale, all managed via Appnext self-serve advertising platform to alter the way users discover apps.

The new solution set leverages industry-specific best practices and methodologies from serving over 5B daily app recommendations worldwide in over 10,000 mobile touchpoints and expand Appnext technology-powered solutions to advertisers, device manufacturers and mobile carriers, providing the business agility to meet the increased demand for real-time, personalized mobile experiences.

We are looking forward to continued innovation in 2021 as we focus on solutions enabling personalized, always-connected and immersive experiences that can drive the next wave of mobile application value.