Creative startup Ad-Lib Digital has made three strategic hires to manage its phenomenal growth since launch in September 2017, bringing the ad-tech company to nearly 40 staff within a year.
Harry Melsom, previously a Creative Business Partner at Google ZOO joins as Product Manager; Janne Smith previously at Google DoubleClick and Lasma Ilzina who joins from Merkle Periscopix, are both appointed as Client Strategy Leads to manage Ad-Lib’s brand advertiser portfolio including HSBC, Warner Brothers, Tesco, Virgin and Johnson & Johnson.
The growth of Ad-Lib has far exceeded my expectations, we have run over 100 campaigns and we’re working with some exciting brands, providing performance uplift and production efficiencies since Day 1. We are engaging with advertisers who appreciate our innovative real-time tech and our focus on creative KPIs based on relevance rather than reach”. Ad-Lib scales and optimises advertising seamlessly with media targeting, bringing programmatic creative to life.