EYE Moves: Uberall hires Anja Popp as vice president of people

Location marketing firm, Uberall, has hired Anja Popp in the newly created role of vice president of people where she will be responsible for the full range of HR functions, from recruiting, employee relations, policy making and operations, to introducing innovative approaches to people and culture in order to drive enterprise value and growth.

Popp has more than 12 years of experience leading all aspects of HR and joins Uberall from King – the video game developer behind Candy Crush – where she was senior HR director. Prior to King, she held senior HR roles at Fujitsu Global and at AMD

Anja has a proven track record as a hands-on and business-savvy HR leader who understands how to turn enterprise needs into people solutions. Her broad experience working with international, fast-growth companies and large corporations makes Anja the perfect addition to Uberall’s executive team and will ensure that our people strategy perfectly aligns with our business strategy, helping to fuel the next stage of our high-octane growth.

Florian Huebner, Uberall’s co-CEO and co-founder

Uberall empowers some of the world’s biggest and most ambitious brands to connect with more customers and turn online interactions into offline sales. Their success to date has been based on a fantastic working culture, with a passionate and talented international workforce that has powered their extraordinary growth. I’m thrilled to join the team and take these strengths to the next level, as the company hires more people and moves into new markets.

Anja Popp, vice president of people, Uberall