Hootsuite appoints Maggie Lower as Chief Marketing Officer

Social media management platform, Hootsuite, has appointed Maggie Lower as Chief Marketing Officer. In her role as a key member of Hootsuite’s executive leadership team, Lower will be responsible for Hootsuite’s overall brand strategy, demand generation, communications, and events.

With a marketing career spanning more than two decades, across various industries including financial services, staffing and technology, Lower has established herself as a business and thought leader. Prior to joining Hootsuite, Lower was the Global Chief Marketing Officer at Cision, the first Chief Marketing Officer at TrueBlue, has held marketing leadership roles at Alight and Aon Hewitt, and spent 15 years at Bank of America, building global marketing teams.

Lower also volunteers as a member of the Peer 150 Marketing Advisory Board, serves as an executive mentor for The Marketing Academy US, helping develop and nurture top talent within the marketing, advertising, and communications industries, and is a leader in The Collective, an LGBTQIA+ executive forum striving to create more connectivity in the workplace to drive diversity, equity and inclusion. She is an executive mentor in the Berlin-based Rahm Group, supporting LGBT+ professionals aspiring to C-level roles, and has been named to OUTstanding’s Top 100 Global Executives List for three consecutive years.

As I searched for a CMO to join the company to help drive this phase of growth, I knew I was looking for a modern marketer. Maggie is exactly that. She has spent her career combining both the art and science of marketing to drive exceptional results for global brands and I look forward to working with her as we rapidly grow and transform our company and this industry.

Tom Keiser, CEO, Hootsuite