EYE Moves: Integral Ad Science names Eu-Gene Sung as Chief Financial Officer

Digital ad verification firm, Integral Ad Science (IAS), has appointed Eu-Gene Sung as Chief Financial Officer. In her new role, Sung will report directly to the CEO, Lisa Utzschneider, and will lead the organisation in setting financial strategies to drive business outcomes and growth. Her first day will be May 6, 2020.

Sung joins IAS after spending three years as the Chief Financial Officer of BSE Global where she was responsible for all aspects of finance, technology, and analytics. Prior to that she spent eleven years within Interpublic Group in various roles. Sung was also previously CFO of McCann New York, an award-winning advertising agency, where she helped lead a team that grew revenue and profitability.

In her new role at IAS, Sung will oversee finance and accounting and will work closely with leaders across the organisation to prioritise objectives and drive growth.

We have ambitious goals at IAS and Eu-Gene’s experience working closely with CEOs to grow businesses, both in terms of revenue and profitability, makes her the ideal person for this role. She excels at navigating complex global organisations and industries. I am thrilled to welcome her to the team and look forward to working together to increase operational efficiency and revenue growth.

Lisa Utzschneider, Chief Executive Officer, IAS