EYE Moves: BIMA appoints Matt Sullivan as Managing Director

UK tech and digital trade body, BIMA, has appointed of Matt Sullivan to the position of Managing Director. Reporting into BIMA President Chris Mellish, Sullivan will manage the strategic direction of the BIMA community and the organisation’s growth.

Sullivan, is replacing outgoing MD Holly Hall, and will manage the BIMA team, as well as overseeing the organisation’s programmes and events, such as Digital Day and Springboard and award programmes including, BIMA10 and BIMA100, among others.

He joins from The Alliance of Independent Agencies, where he served as Managing Director. He previously held the roles of Head of Product at The Drum and Head of Membership at The Marketing Agencies Association.

The appointment comes at a time of growth for BIMA, with the organisation soon to appoint a new Chair, who will support President Mellish in his role and serve as a figurehead for the BIMA community.

I’m really looking forward to working with Matt and I’m excited for the future of BIMA with Matt at the helm. He’ll be leading the team at what is a pivotal time for our members and for the industry. After a tough 12 months, we’re here to help our members rebuild, develop new connections and collaborations, and drive the talent pipeline.

Chris Mellish, President, BIMA