Covatic appoints Daniel Pike as Chief Product Officer

In-app experience company, Covatic, has readied itself for its next phase of growth by hiring Daniel Pike as Chief Product Officer. Daniel joins Covatic at the start of April and brings 20 years of experience in media. At Covatic he will be focused on refining the product and delivering value to clients whilst expanding the company’s offering as it moves into new markets.

Prior to this new appointment, Daniel worked as Head of Strategy at the BBC, where he led transformational initiatives including the launch of subscription video on demand (SVOD) offers in the UK and USA, the closure of BBC Store and the acquisition of UKTV. He has been behind numerous channel and service launches and, most recently, developed approaches to improve the BBC’s performance across the UK’s nations and regions, particularly out of London.

His blend of strategic, editorial, technical, business and management experience will help to turbocharge the Birmingham and London-based start-up as it scales rapidly.

What really marks Covatic out—and what really attracted me to them—is that they reject the idea that fantastic in-app experiences can only be achieved via compromises to privacy. My focus, as ever, will be on customer and end-user requirements – generating insights; creating definable, measurable and targetable user groups; driving retention and growing engagement. Covatic’s offering is unique in the market.