Fashion brand, AllSaints, has partnered with marketing platform, Emarsys, to drive worldwide customer engagement through highly personalised and automated marketing campaigns. The firm is implementing Emarsys technology to transform its CRM strategy and cross-channel customer experience.
AllSaints plans to use the Emarsys Marketing Platform, including its Smart Insight analytics tool, to collect CRM data from all its customer touch points and convert it into actionable insight via advanced scoring models using predictive AI algorithms. This will help it to improve analysis of historical behaviours from distinct consumer segments and integrate intelligent automation throughout its digital marketing campaigns.
The company aims to apply the results to other customer touch points, including SMS, push notifications and other marketing channels in the future.
Customer retention is absolutely critical in the retail industry, and at AllSaints we take great pride in doing everything we can to keep customers happy and engaged with our brand. In our digital marketplace, this means providing them with personalized shopping experiences across all our channels.
Mark Ford, Global CRM Manager, AllSaints