AllSaints chooses Emarsys to personalise customer experiences

Fashion brand, AllSaints, has selected Emarsys’ artificial intelligence (AI) optimized personalisation platform to drive worldwide customer engagement through highly personalised and automated marketing campaigns. The firm is implementing Emarsys technology that features integrated, next-generation data segmentation and analytics capabilities to improve brand loyalty and boost digital revenue.

Headquartered in East London, with operations across 26 countries, the company has 250 directly operated and franchise stores as well as concessions, outlets and a global web platform.

AllSaints plans to use the Emarsys Marketing Platform, including its Smart Insight analytics tool, to collect CRM data from all of its customer touch points and convert it into actionable insight via advanced scoring models using predictive AI algorithms. This will help it to improve analysis of historical behaviours from distinct consumer segments and integrate intelligent automation throughout its digital marketing campaigns.

AllSaints will then apply its learnings to other customer touch points, including SMS, push notifications and other marketing channels in the future.

We’re obtaining granular insights into customers’ product affinities and individual shopper personas based on historical purchasing data, for example, which allows us to completely transform the way we interact with our customers.

Mark Ford, Global CRM Manager at AllSaints

We are excited to help AllSaints understand, embrace and leverage the advantages offered by AI marketing, and provide its customers with a seamless multichannel brand experience based on our advanced automation, data segmentation and personalisation capabilities.

Grant Coleman, VP and Market Director for UK, Nordics and Benelux, Emarsys