China Mobile Hong Kong’s (CMHK) 8.2 million subscribers can now conveniently pay for Apple iOS services and apps as part of their monthly phone bills, with Apple direct carrier billing now integrated by DOCOMO Digital.
Carrier billing is an increasingly popular mode of payment for digital services in advanced and emerging markets alike, as it allows faster and frictionless transactions in App stores such as Apple iOS and Google Play, while providing better transparency and control over purchases for subscribers.
This partnership with DOCOMO Digital to enable direct carrier billing for Apple iOS store is in line with our mission to provide a superior service experience to our customers. The idea is to make it easier for our customers to enjoy digital content and give them more control over their app store transactions.
Peter Peng, Mobile Applications Product Manager, CMHK