Deep-data analytics and player management company, deltaDNA, and interactive audio publishing platform, Earplay, have entered a partnership, through which deltaDNA’s analytics and CRM tools will be made available through the Earplay dashboard.
Whether developing for Amazon, Google or any voice-enabled devices, access to deltaDNA’s analytics tools will enable Earplay users to build a detailed picture of how users engage with their content. Access to rich player data, via the deltaDNA integration, means that content creators will now be able to better optimize the player experience, boost engagement and drive in-content spending.
In just 12 months the number of smart speakers in U.S. households has surged by 119 million to 157 million, with 1 in 4 American’s now owning a smart speaker.
Audio content developers, therefore, have a huge opportunity to create compelling experiences for a growing and new audience. deltaDNA and Earplay will be rolling out a range of additional tools and services, as the use of advanced analytics becomes core to the development of engaging audio experience.
The voice-activated content sector is an exciting market with huge growth potential and reminds me a lot of the early days of free-to-play mobile games, when player engagement and retention was and still is absolutely everything. Therefore, it goes without saying that we’re delighted to be partnering with the leading development engine in this sector, to provide Earplay users with analytics tools to help take their user experience to the next level.
Mark Robinson, CEO, deltaDNA