Privacy by design audience segmentation firm, Covatic, has joined the Internet Advertising Bureau (IAB UK) as it develops its product offer, a new way to deal with the challenges for marketers such as Apple’s new ATT rules.
Covatic’s technology learns about an individual in the background on their device, without ever sharing personal data, providing anonymised key identifiers that advertisers can use for targeting.
Covatic’s AI based solution resides device side – on the phone, set-top box or other connected device, as does all personal data which is never harvested. The platform doesn’t use third-party tracking data and can only ever see an anonymous temporary profile – nothing is linked to an individual or their specific device.
Nick Pinks, CEO, Covatic