Research from business messaging company, Commify, shows that 64% of businesses considering using SMS to communicate with customers or staff are trying it for the first time.
The firm surveyed over 1,000 European businesses and asked them if they were already using SMS, a technology which has been around for over a quarter of a century. Nearly two-thirds of those that responded were looking to employ the communications channel for the first time.
There are currently many different messaging choices for businesses, however none of them have the reach of SMS. This is one of the reasons for its popularity and continued take up.
While many of us now prefer to use WhatsApp for our personal messaging, it seems that when it comes to business communication, SMS is still the channel of choice and growing fast. These results show us that there is a lot of life left in SMS for business messaging.
Geoff Love, CEO, Commify