Conversational commerce provider, CM.com is collaborating with the BMW Group to provide the infrastructure for sending automated SMS messages as part of the car manufacturer’s ConnectedDrive services globally. The partnership will see CM send SMS to the respective partner carriers of the ConnectedDrive services and monitor the functionality of the data transmission around the clock.
ConnectedDrive encompasses services that focus on customer convenience and easier operation: for example, before the journey begins, the route can be planned with the smartphone and then transferred to the navigation device in the vehicle. SMS is an important factor in the operation of such connectivity services. Automated SMS messages are now used almost everywhere in the world in a wide range of applications around the connected vehicle.
The technology is well suited because the SIM cards integrated in the vehicles do not require a connection to the mobile Internet to send SMS messages. Moreover, it is a reliable global standard that has long been accepted by all mobile phone operators. SMS is therefore the only communication channel that practically always works regardless of the mobile phone standard available (such as GPRS, 3G or LTE).
CM.com guarantees two-way message handling and monitors the transfer of SMS messages to the SIM cards installed in the vehicle via the respective partner carriers. This should ensure that the data transmission of expected several hundred million SMS messages per year is guaranteed around the clock without interruption.
We are very pleased to welcome the BMW Group as a customer. The ConnectedDrive services offer drivers maximum connectivity, personalisation and entertainment, as well as everything that makes travel planning more convenient and easier. Our solution fits the bill because it is extremely flexible and agile. With this use case and service we show that we are ready to handle global IoT/M2M SMS traffic, which will be a fast-growing market in the future alongside standard A2P services, and we expect to attract more clients in the IoT industry
Jeroen van Glabbeek, CEO of CM.com